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Social media guidelines published in The Lancet

Congratulations to AMA Victoria members Dr Sarah Mansfield and Dr Stewart Morrison and their co-authors on the publication of a piece in English medical journal The Lancet, referencing their article published in the Medical Journal of Australia, ‘Social media and the medical profession’. This publication reflects the importance of the work undertaken by medical association and student medical association representatives both in Australia and New Zealand to address emerging issues in medicine and medical practice.

In 2010 representatives from the Australian Medical Association Council of Doctors in Training, New Zealand Medical Association Doctors-in-Training Council, and the Australian and New Zealand Medical Students' Associations created a guide for the use of social media by medical professionals, recognising the desire for an engagement in social media but exploring the risks of inappropriate online behaviour.

The social media guide explores scenarios and some of their attendant risks, and concludes that medical professionals need to exercise extreme care, to ensure that professional standards are maintained.

The guide was explained in an article by Sarah J Mansfield, Stewart G Morrison, Hugh O Stephens, Michael A Bonning, Sheng-Hui Wang, Aaron H J Withers, Rob C Olver and Andrew W Perry, Social media and the medical profession, published in the Medical Journal of Australia in June 2011.


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